Tag Archives: Social Media Engagement

Where digital trends are taking us to?


The digital world can easily be seen as a fun world, where everything is quick and not as difficult to follow. However, it demands time, effort and 24/7 monitoring. In addition, content marketing is one of the most trends in digital media where your business would like to be preparing for the next three years. Big data and knowing your customers insights is also very important; however, there is not point on knowing what your audience wants if the content marketing does not speak their language. For this reason, I leave here some suggestions on what we can do to follow up, until the future is here.

“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action”.

by Joe Pulizzi.

And make no mistake, the content types are not few. Content curation or content creation can be several types for each insight that you need. I recommend for you to read this article that might be really helpful on how to be trend with this topic:

article agora pulse

and this one too:

express writers article

Knowing that the use of mobile is increasing, and we also know that visual communication attracts and it is more absorbing than any other type of communication, it is time for us to understand how to communicate through composition, animation and action works. A very fun suggestion is analyze how organizations are using features as videos compositions, snapchat or instashare – which are tools that are starting now, but will be more and more common, with more competitors and more live action than today. Analyze and understand how organizations are using those tools as storyteller, or how a live video with minimum equipment or light can also be useful to communicate with your audience or sell your product. For some people, be on a video or a live video might be embarrassing or even awkward but in a few years, the transparency of a company might be a necessity to be showing their face online using this type of communication.

Finally, here is an infographic retrieved from Post Planner where you can see more information about the future of digital:

Image composition for Social Media

Evergreen Brick Works is one of my favourite spots here in Toronto. They are not only a dream come true place where you can see how cities could be sustainable, but also, a Non-profit where people and nature get connected with community programs. And with community programs I meant entertainment events where people get together and get connected with same interests: local food, gardening, activities for kids and local culture.

My impression of the organization’s social media are that they do not have a concrete schedule. Despite Instagram be filled with beautiful and tempting images, they are not telling the public the great stories that they build. My three suggestions of images are not far from what they have: local food, community and connection between city and nature.

For the first image, where “community” takes place. I thought about using diagonal lines for a composition of the compost that Evergreen have near the pavilion, where on Saturdays they they offer a small workshop on organic compounds. Because photograph the outside is not easy, I had to use Photoshop to bright the colours and fix some of the lighting that was too dark.

Photo taken by iPhone and edited with Photoshop.
Photo taken by iPhone and edited with Photoshop.

The second image, “local food” was the key for my next composition. Every Wednesdays Evergreen organizes the Pizza Night with organic ingredients, right out of the stone oven. And for this composition, I used focus to emphasize the delicious pizza made out of local blueberry. In addition, the side organic salad is not completely out of sight.

Photo taken by iPhone and edited with Instagram filters.
Photo taken by iPhone and edited with Instagram filters.

For the last composition, the connection between city and nature and all the reformulation and history that has the brick factory for Evergreen, could not go unnoticed. The flower and solar panel is a symbol. And for this image, simplicity was my choice of composition. Again, I edited this photo on Photoshop to give more brightness and contrast between the elements and fix the lighting from the external environment.

Photo taken by iPhone and edited with Photoshop.
Photo taken by iPhone and edited with Photoshop.

How does Body Shop engage its costumers on Facebook?

Body Shop is famous for its excellent quality products, natural and not harmful to the environment. Although its stores are constantly frequented, the Facebook page unfortunately does not have the same power.

Body Shop Ethiopian Honey Deep Nourishing Mask
Retrieved from fb.com/TheBodyShopCanada

This post above for example, shows great brand personality and visual compelling. In this case, the production and composition of the image reflects on the high quality of natural raw material. Also, the logo of the brand is present in two moments, despite one is too small to be read by a mobile screen. Even though the text is cute, they ruin it self-affirming how good the product is. But, they should have done this an experience full of curiosity about the amazing texture of the new Nourishing Mask.

For the second post, the brand took a risk in adept the trend “no makeup” or “You’re Beautiful” where they value the true beauty of women when they are not dress up – witch I admire, by the way. However, even though is a challenge to win the Spa Package it is not meaningfully enough for customers to share this kind of picture in social media.

Retrieved from fb.com/TheBodyShopCanada

In conclusion, the Body Shop Canada on Facebook seems to be more like a window shop than an opportunity to bond with clients or engage users.