Using Instagram video, an iPhone 6 camera and a variety of cuts I create a prototype to show how the soap from Dove smells great. Basically, what I did was used the scenario to fill the screen and give evidence to the soap and the dry flowers.
The Instagram is a great platform for brands. They have a huge audience, easy to use and record no only videos, but images. Filters are also available, for this video I used one called “Reyes”. It is a easy platform, where you can edit and record at the same time. Not much is need, as you see, my video was just a prototype of a video that with an extra person much can be done; and maybe a little more light.
Once again, Evergreen Brick Works pop up on my head as soon as a brand had to be used for this assignment. As I said on my previous post about image composition, the place is still one of my favourites spots in Toronto. The reason that I chose them again is that the view from the lake is amazing in the fall, and the Farmer’s Market that they have on site every weekend is about to change. Well, only on Sundays; And this is why I chose to do a post about online image editors and how those tools can be helpful to send a message.
When I first took the picture from my iPhone, I used the iPhoto app to adjust the light and used a filter called “Fade” to neutralize a little bit of the colours from the image. After that, I went to Canva online and finalize my composition with another filter that helped me give more bright to the colours, “Festive” and added the text using the same app.
Evergreen Brick Works is one of my favourite spots here in Toronto. They are not only a dream come true place where you can see how cities could be sustainable, but also, a Non-profit where people and nature get connected with community programs. And with community programs I meant entertainment events where people get together and get connected with same interests: local food, gardening, activities for kids and local culture.
My impression of the organization’s social media are that they do not have a concrete schedule. Despite Instagram be filled with beautiful and tempting images, they are not telling the public the great stories that they build. My three suggestions of images are not far from what they have: local food, community and connection between city and nature.
For the first image, where “community” takes place. I thought about using diagonal lines for a composition of the compost that Evergreen have near the pavilion, where on Saturdays they they offer a small workshop on organic compounds. Because photograph the outside is not easy, I had to use Photoshop to bright the colours and fix some of the lighting that was too dark.
The second image, “local food” was the key for my next composition. Every Wednesdays Evergreen organizes the Pizza Night with organic ingredients, right out of the stone oven. And for this composition, I used focus to emphasize the delicious pizza made out of local blueberry. In addition, the side organic salad is not completely out of sight.
For the last composition, the connection between city and nature and all the reformulation and history that has the brick factory for Evergreen, could not go unnoticed. The flower and solar panel is a symbol. And for this image, simplicity was my choice of composition. Again, I edited this photo on Photoshop to give more brightness and contrast between the elements and fix the lighting from the external environment.
Body Shop is famous for its excellent quality products, natural and not harmful to the environment. Although its stores are constantly frequented, the Facebook page unfortunately does not have the same power.
This post above for example, shows great brand personality and visual compelling. In this case, the production and composition of the image reflects on the high quality of natural raw material. Also, the logo of the brand is present in two moments, despite one is too small to be read by a mobile screen. Even though the text is cute, they ruin it self-affirming how good the product is. But, they should have done this an experience full of curiosity about the amazing texture of the new Nourishing Mask.
For the second post, the brand took a risk in adept the trend “no makeup” or “You’re Beautiful” where they value the true beauty of women when they are not dress up – witch I admire, by the way. However, even though is a challenge to win the Spa Package it is not meaningfully enough for customers to share this kind of picture in social media.
In conclusion, the Body Shop Canada on Facebook seems to be more like a window shop than an opportunity to bond with clients or engage users.