Category Archives: [101] Social Media Strategies

Where digital trends are taking us to?

via GIPHY

The digital world can easily be seen as a fun world, where everything is quick and not as difficult to follow. However, it demands time, effort and 24/7 monitoring. In addition, content marketing is one of the most trends in digital media where your business would like to be preparing for the next three years. Big data and knowing your customers insights is also very important; however, there is not point on knowing what your audience wants if the content marketing does not speak their language. For this reason, I leave here some suggestions on what we can do to follow up, until the future is here.

“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action”.

by Joe Pulizzi.

And make no mistake, the content types are not few. Content curation or content creation can be several types for each insight that you need. I recommend for you to read this article that might be really helpful on how to be trend with this topic:

article agora pulse

and this one too:

express writers article

Knowing that the use of mobile is increasing, and we also know that visual communication attracts and it is more absorbing than any other type of communication, it is time for us to understand how to communicate through composition, animation and action works. A very fun suggestion is analyze how organizations are using features as videos compositions, snapchat or instashare – which are tools that are starting now, but will be more and more common, with more competitors and more live action than today. Analyze and understand how organizations are using those tools as storyteller, or how a live video with minimum equipment or light can also be useful to communicate with your audience or sell your product. For some people, be on a video or a live video might be embarrassing or even awkward but in a few years, the transparency of a company might be a necessity to be showing their face online using this type of communication.

Finally, here is an infographic retrieved from Post Planner where you can see more information about the future of digital:

Video about the importance of SWOT and PEST Analysis

Mind Tools published two articles, simple but with good content, about SWOT Analysis and PEST Analysis. This video is a brief evaluation on how I think those strategies can be helpful for you to use in your organization or personal career.

Your organization has a strategy? Or is it a tactic?

Strategy and tactics are completely different things. However, without both of them an organization might not lead to success. For example, tactics will support your strategy; and without the strategy, tactics would not lead to anywhere in the future.

The BYU Marriot School in its video “What is Strategy” defines a good strategy, as “being able to see the whole and work to coordinate all the necessary to achieve that goal” (2’20). Which means that strategy is a plan that will help an organization visualize and see in a clear vision the mission of it existence (specially in which market they are acting), understand it differentials against the competition and finally, will support as a direction to achieve success. Following this, the importance of the strategy is to think about the whole; which means all information is useful as well as its strengths and weaknesses. And for this reason, mapping a plan for success requires spending time comprehending the inside of its company. In “Generic Strategies” video, it is presented Michael Porter’s four generic strategies that helps understand what type of differentiation a company can have and strategically think in favour of its customers and against the competitors in the same market. “Two key dimensions” define the generic strategies, “scope” and “source”. Again, the differential of a corporation usually can be about the “overall cost leadership differentiation”, where low-cost is provide or with the “overall differentiation”, which a unique experience is offered and the customer is willing to pay more for it. “Cost focus” and finally “differential focus” are different ways of strategies to focused on the market. Equally important, strategies can be use inside an organization or corporation. The Mind Tools Editorial Team posted an article explaining “What Is Strategy” and the three levels of it where “Team Strategy” is the first step the goals to work together in different sectors of the same organization. In fact, employees are critical to the achievement of success and its management can become simple deploying small strategies when different segments of a company are in the “same boat”. Which leads to “Business Unit Strategy”, where the team works, think together in how to “compete successfully in individual markets”, resulting in the “Corporate Strategy” where several markets can be operating for the same company and the same value. It all starts with teamwork and management. In conclusion, strategy is a plan for organizations understand the inside and its mission though the market that they are insert, helping it coordinate and engage it’s employees to achieve with differential their goal to success.

Still, tactics is the next part of the strategy. After mapping, thinking and planning the strategy of an organization, the next step is go to war! Joking aside, tactics will help the corporation or organization to go to action and setup how the goals and strategies will be achieved.

References:

Generic Strategies Mini-Lecture. Prod. The Strategy Faculty at the BYU Marriott School of Management and The Center for Teaching & Learning. YouTube. David Kryscynski, 8 Nov. 2012. Web. 17 Sept. 2016.

Mind Tools Editorial Team. “What Is Strategy.” Mind Tools. N.p., n.d. Web. 17 Sept. 2016.

What Is Strategy? Prod. The Strategy Faculty at the BYU Marriott School of Management and The Center for Teaching & Learning. YouTube. David Kryscynski, 5 Jan. 2015. Web. 17 Sept. 2016..