Body Shop is famous for its excellent quality products, natural and not harmful to the environment. Although its stores are constantly frequented, the Facebook page unfortunately does not have the same power.
This post above for example, shows great brand personality and visual compelling. In this case, the production and composition of the image reflects on the high quality of natural raw material. Also, the logo of the brand is present in two moments, despite one is too small to be read by a mobile screen. Even though the text is cute, they ruin it self-affirming how good the product is. But, they should have done this an experience full of curiosity about the amazing texture of the new Nourishing Mask.
For the second post, the brand took a risk in adept the trend “no makeup” or “You’re Beautiful” where they value the true beauty of women when they are not dress up – witch I admire, by the way. However, even though is a challenge to win the Spa Package it is not meaningfully enough for customers to share this kind of picture in social media.
In conclusion, the Body Shop Canada on Facebook seems to be more like a window shop than an opportunity to bond with clients or engage users.